Flowool & Merino Wool

In a world of synthetic performance fabrics, we choose nature's solution.

Merino wool offers what synthetics cannot:

  • Superior moisture management - wicks sweat while keeping you dry
  • Natural Antibacterial - prevents causing bacteria from thriving
  • Natural temperature regulation - warm when cold, cool when warm
  • Odor resistance - wear multiple times without washing
  • Gentle on skin - our 17.5 micron fibers are softer than cotton
  • Biodegradable - returns to earth, leaving no trace

For more information about merino wool, please check out our blog post—about merino wool.

Ready to Feel Nature's Performance Fabric?

Pure Triangle Bra
Women's off white merino wool triangle bra on a neutral sand background.

Pure Triangle Bra

Regular price From $66.00
Sale price From $66.00

82 total reviews

Pure Bikini Brief
Women's off white merino wool bikini brief on a neutral sand background.

Pure Bikini Brief

Regular price $35.00
Sale price $35.00

31 total reviews

Pure T-Shirt
Women's black merino wool t-shirt on a neutral sand background.

Pure T-Shirt

Regular price $89.00
Sale price $89.00

6 total reviews

Pure Scoop Tank
Women's off white merino wool scoop tanks on a neutral sand background.

Pure Scoop Tank

Regular price $78.00
Sale price $78.00

8 total reviews