Introduction At Flowool, we believe that fabric performance is shaped not only by fiber content, but also by construction and specification. While Merino wool is the foundation of many natural performance garments, different knit structures and fabric specifications can create entirely different wearing experiences. The Pure Collection was developed around a specific combination of material, construction, and fabric weight. It represents our approach to creating versatile everyday essentials using 100% Merino wool and a Single Jersey knit structure. What Defines the Pure Collection? The Pure Collection is defined by a consistent fabric system consisting of: 100% Merino wool Single Jersey knit structure Approximately 180gsm fabric weight Together, these elements create the foundation of every product within the Pure Collection.  The collection is not defined by color, style, or product category. Instead, it is defined by a specific fabric construction developed to deliver comfort, breathability, and versatility for everyday wear. Material Foundation The Pure Collection is made from 100% Merino wool. Merino wool is valued for its natural performance characteristics, including: Temperature regulation Breathability Moisture management Odor resistance Softness against the skin These properties allow the fabric to remain comfortable across a wide range of daily activities and environments. Rather than relying on synthetic fibers, the Pure Collection is built entirely on the natural capabilities of Merino wool. Single Jersey Knit Structure A defining characteristic of the Pure Collection is its Single Jersey knit structure. Single Jersey is one of the most widely used knit constructions in apparel due to its balance of comfort, flexibility, and breathability. This structure provides: Natural stretch and movement Comfortable skin contact Good air circulation A clean and versatile appearance The combination of Merino wool and Single Jersey construction creates a fabric that feels soft, breathable, and easy to wear throughout the day. Fabric Specification The Pure Collection is developed using a fabric weight of approximately 180gsm. This specification was selected to achieve a balance between comfort, durability, breathability, and everyday practicality. At this weight, the fabric maintains a soft and natural hand feel while providing enough substance for daily wear. Combined with the Single Jersey knit structure, it offers a versatile wearing experience suitable for a variety of conditions and activities. Designed for Everyday Wear The Pure Collection was created with everyday use in mind. Its fabric system is intended to support a wide range of situations, including: Daily routines Travel Layering Indoor and outdoor environments Light movement and activity Rather than being designed for a single purpose, the collection focuses on versatility and ease of wear. Product Application The Pure fabric system is applied across selected products within the collection, including the Pure Triangle Bra. As the collection evolves, additional products may be developed using the same fabric system. It is important to note that not all 100% Merino wool products are part of the Pure Collection. Membership in the collection is determined by the fabric system itself, rather than fiber content alone. Color Expansion The Pure Collection continues to evolve through carefully considered color additions. While colors may change over time, the foundation of the collection remains consistent. The defining characteristics of the Pure Collection continue to be: 100% Merino wool Single Jersey knit structure Approximately 180gsm fabric weight These elements remain at the core of every Pure Collection product. The Future of Pure The Pure Collection is built on a simple principle: thoughtful material selection and intentional construction create a better everyday wearing experience. By combining 100% Merino wool, a Single Jersey knit structure, and an approximately 180gsm fabric specification, Pure delivers a balance of comfort, breathability, and versatility designed for daily life. As the collection continues to evolve through new products and color additions, its foundation remains unchanged. Pure represents our commitment to creating natural essentials that are comfortable to wear, easy to live in, and designed to be worn again and again. This is where Pure begins.

Merino wool is soft, breathable, and comfortable—making it an easy everyday choice. It regulates temperature well and feels light against the skin, so it works across different conditions. Because of its natural softness, merino wool can be sensitive to prolonged pressure or stretching. A few simple storage habits are enough to help maintain its shape, performance, and feel over time. Fold Instead of Hanging For most merino wool pieces, folding is the preferred method of storage. Hanging can: Stretch the shoulder area Gradually distort the garment’s shape Best practice: Fold along natural seams (shoulders and side lines) Avoid tight or compressed folds Minimize excessive handling, especially for lightweight pieces Folding helps maintain the garment’s structure and reduces long-term stress on the fabric. Store Flat When You Can Flat storage is ideal for everyday essentials such as base layers and innerwear. Best for: Base layers T-shirts Lightweight knits Why it works: Prevents stretching caused by sgravity Maintains consistent shape Makes items easier to see and access Keep It Dry and Breathable Before putting everything back, take a moment to refresh your space: Clear out dust and lint Keep the area dry and breathable When your clothes are stored in a clean, calm space, it subtly changes how they feel when you put them on. Reduce Friction Friction is one of the main causes of pilling in wool garments. Avoid storing next to: Zippers Velcro Heavy or rough fabrics Whenever possible, keep softer pieces separated to minimize surface abrasion. Keep It Simple A consistent, low-effort system is enough to maintain your garments. Focus on： Avoid overpacking your drawers Keep delicate pieces away from items with hard hardware Make sure garments are clean before long-term storage Small, consistent habits make a noticeable difference in how your pieces wear over time. Less Effort, More Ease The pieces you keep coming back to are the ones that feel right without trying. Comfortable, dependable, and easy to wear. When your space makes it easy to reach for them, getting dressed feels a little more effortless, too.

Since launching our Activewear line, we’ve been hearing the same questions again and again. “Why not make everything 100% Merino wool?” “Why is there polyester in some pieces?” At the same time, many of you have shared how these products actually perform — how they feel in motion, how they hold up, and how they fit into your daily routines. These questions — and your feedback — matter to us. Because at Flowool, we believe trust doesn’t come from claims, but from clear, honest information. So instead of simplifying the answer, we want to share the full picture. This is how we think about materials, performance, and transparency. We Start With What Matters Most: The Material We start with Merino wool — not as a trend, but as a foundation. Because in its pure form, Merino wool already delivers what many modern fabrics try to imitate: breathability, temperature regulation, softness, and natural odor resistance. For our core collection, we use 17.5-micron ultra-fine Merino wool, designed for everyday comfort and effortless wear. Explore Our 100 Merino How Flowool Designs Merino Wool for Real Performance But comfort is only one part of the equation. When we started developing our Active line, we asked a different question: How can we bring the natural advantages of Merino wool into high-performance movement?  Because performance demands more: Structure and support Durability under friction Shape retention during movement At that point, it became clear — a single material alone is not enough. Our goal was never to limit wool — but to expand what it can do. So instead of staying within one material, we began developing a system around it. A Structured Material System We built a structured approach: Essentials Collection → 100% Merino wool, focused on comfort and natural performance Active Wear Line → Merino-based blends, engineered for movement, durability, and support This allows each product to perform in real life — not just in theory. Discover Our Active Line We Prioritize Safety — Down to the Fiber Level Many of you have asked how we treat our wool — especially when it comes to chemical processing. 你们很多人都在问我们如何处理我们的羊毛——尤其是在化学处理方面。 We take that seriously. 我们对此非常重视。 Because what touches your skin every day should meet a higher standard. 因为每天接触你皮肤的物品都应该达到更高的标准。 Our Approach to Chemicals We do not treat performance as an excuse for unnecessary chemical use. We avoid unnecessary chemical treatments in processing We do not use added fluorescent brighteners We actively avoid harmful substances such as PFAS Because performance should never come at the cost of safety. Superwash — Done Responsibly We use Superwash treatment where needed — but always within strict international safety standards. This allows our wool to remain easy to care for , without compromising on skin safety. You don’t need to worry about safety — because this process is tightly regulated and widely used in certified wool textiles. Verified Standards We Follow We work with suppliers who meet recognized international certifications, including: OEKO-TEX® Standard 100 Responsible Wool Standard (RWS) ISO 9001:2015 Global Recycled Standard(GRS) International Accreditation Forum (IAF) At Flowool, every product starts with Merino wool — and every material choice is made to bring out its best performance. This is how we design. And how we build trust over time.

Spring is finally here, and lighter layers are back. The FW Oversized Shirt is a versatile foundation piece—perfect for casual errands, coffee meetups, or relaxed office days. This guide shows how to style it naturally for spring: layered, tucked, untucked, and paired with different bottoms and accessories. Crisp Morning Layers For cooler spring mornings, layer the oversized shirt over a lightweight tee: Roll sleeves for comfort and mobility Leave buttons slightly open to manage warmth Pair with straight-leg pants to balance the oversized silhouette Day-to-Evening Flexibility Transition seamlessly from daytime to evening by tucking or untucking the shirt: Tuck in for a defined waist under fitted bottoms Untuck for relaxed evenings with knits or loose pants Add a scarf or belt for subtle structure and style Weekend Casual For relaxed weekends, wear a shirt untucked with jeans or shorts : Layer over a tank top for contrast Complete with sneakers or loafers for a casual vibe Layering Tips The oversized cut makes layering effortless: Wear lightweight knits underneath for cooler mornings Roll sleeves or tie the front for playful, relaxed looks Mix textures and colors for added visual interest Why This Shirt Works The FW Oversized Shirt adapts naturally to different outfits and activities: Moves comfortably with the body Balances relaxed and polished looks Pairs effortlessly with a variety of spring wardrobe pieces Moves comfortably with the body Balances relaxed and polished looks Pairs effortlessly with a variety of spring wardrobe pieces Conclusion The FW Oversized Shirt is more than a spring piece—it’s a foundation. Its versatile design allows it to transition seamlessly across layers, outfits, and activities. Spring styling becomes effortless, natural, and comfortable.