Introduction
At Flowool, we believe that fabric performance is shaped not only by fiber content, but also by construction and specification.
While Merino wool is the foundation of many natural performance garments, different knit structures and fabric specifications can create entirely different wearing experiences.
The Pure Collection was developed around a specific combination of material, construction, and fabric weight. It represents our approach to creating versatile everyday essentials using 100% Merino wool and a Single Jersey knit structure.
What Defines the Pure Collection?
The Pure Collection is defined by a consistent fabric system consisting of:
- 100% Merino wool
- Single Jersey knit structure
- Approximately 180gsm fabric weight
Together, these elements create the foundation of every product within the Pure Collection.
The collection is not defined by color, style, or product category. Instead, it is defined by a specific fabric construction developed to deliver comfort, breathability, and versatility for everyday wear.
Material Foundation
The Pure Collection is made from 100% Merino wool.
Merino wool is valued for its natural performance characteristics, including:
- Temperature regulation
- Breathability
- Moisture management
- Odor resistance
- Softness against the skin
These properties allow the fabric to remain comfortable across a wide range of daily activities and environments. Rather than relying on synthetic fibers, the Pure Collection is built entirely on the natural capabilities of Merino wool.
Single Jersey Knit Structure
A defining characteristic of the Pure Collection is its Single Jersey knit structure.
Single Jersey is one of the most widely used knit constructions in apparel due to its balance of comfort, flexibility, and breathability.
This structure provides:
- Natural stretch and movement
- Comfortable skin contact
- Good air circulation
- A clean and versatile appearance
The combination of Merino wool and Single Jersey construction creates a fabric that feels soft, breathable, and easy to wear throughout the day.
Fabric Specification
The Pure Collection is developed using a fabric weight of approximately 180gsm.
This specification was selected to achieve a balance between comfort, durability, breathability, and everyday practicality.
At this weight, the fabric maintains a soft and natural hand feel while providing enough substance for daily wear.
Combined with the Single Jersey knit structure, it offers a versatile wearing experience suitable for a variety of conditions and activities.
Designed for Everyday Wear
The Pure Collection was created with everyday use in mind.
Its fabric system is intended to support a wide range of situations, including:
- Daily routines
- Travel
- Layering
- Indoor and outdoor environments
- Light movement and activity
Rather than being designed for a single purpose, the collection focuses on versatility and ease of wear.
Product Application
The Pure fabric system is applied across selected products within the collection, including the Pure Triangle Bra.
As the collection evolves, additional products may be developed using the same fabric system.
It is important to note that not all 100% Merino wool products are part of the Pure Collection.
Membership in the collection is determined by the fabric system itself, rather than fiber content alone.
Color Expansion
The Pure Collection continues to evolve through carefully considered color additions.
While colors may change over time, the foundation of the collection remains consistent.
The defining characteristics of the Pure Collection continue to be:
- 100% Merino wool
- Single Jersey knit structure
- Approximately 180gsm fabric weight
These elements remain at the core of every Pure Collection product.
The Future of Pure
The Pure Collection is built on a simple principle: thoughtful material selection and intentional construction create a better everyday wearing experience.
By combining 100% Merino wool, a Single Jersey knit structure, and an approximately 180gsm fabric specification, Pure delivers a balance of comfort, breathability, and versatility designed for daily life.
As the collection continues to evolve through new products and color additions, its foundation remains unchanged.
Pure represents our commitment to creating natural essentials that are comfortable to wear, easy to live in, and designed to be worn again and again.
This is where Pure begins.